The Merchant of Rexona

It may shock you to hear it, but even our nation’s greatest literary figure, William Shakespeare, was not above a handsome payout. Shakespeare reportedly received sums of well over £10 (over £4billion in today’s money) to slip pieces of advertising into his plays. It was only when the Product Replacement Bill came into force in […]

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Pepsi and Prejudice

A hundred and fifty years ago this very day, the House of Commons passed a law that would forever change the nature of British literature. I’m talking, of course, about the 1868 Law of Impartiality in Media, also known as the Product Replacement Bill. As every British schoolchild from Abington-on-Thames to Ynysddu knows, the Product Replacement […]

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